Blacksburgia webisode 14
The mayor wants a Trader Joe’s, and he won’t stop ’til he gets one.So he gets Frankie and Bridgette to start a campaign to encourage the town to be in favor of bringing in a Trader Joe’s. The plan: Give away free Hawaiian shirts to the town’s citizens. The only problem is that it’s the dead of winter in January. Nobody wears them. The mayor interprets this as a response from unhappy citizens and fears that he will not be elected again, so he backs down on wanting a Trader Joe’s. A growing number of citizens who wanted a Trader Joe’s feel betrayed, and begin to wonder if he’s out of touch with the town
Later, in order to push for bringing in a Trader Joe’s, a group of disgruntled citizens begin wearing Hawaiian shirts, even though it’s the dead of winter, to show the mayor how much they want a Trader Joe’s. He sees this as a sign of success.
Still, Trader Joe’s has yet to come to Blacksburg. The mayor then makes a move: “Look,” he says, “it’s either a Trader Joe’s or a Wal-Mart.” The Trader Joe’s is built within a week, breaking a world record in the swiftness that a shopping center has been planned and constructed in a metropolitan area.